If you are ready to jump onto this wyld ride please fill out the mentorship application form, here.

Mission statement

To assist overwhelmed entrepreneurs bring their unique ideas to life through our 1:1 experienced based program by creating clarity and a solid foundation through actionable steps, a little push and accountability. 

Our Story

The Founder

Hi, my name is Cassy the founder of Wyld and a few other business’ kicking around. I’m stoked you are here; it means you have already taken the leap in joining me on this wyld and unknown path of entrepreneurship!

No matter if you have an idea floating around in your mind, maybe 6 (me to!), possibly started to get your idea off the ground then it somehow ended up on the back burner (also guilty!), are steadily working through the steps you think are in the right direction to becoming a real business, have successfully launched or are in your first few years of business feeling a little lost about how to grow, scale and create more passive income, the universe (or who ever you believe in) has brought you here at this exact moment on purpose.

If you are sitting there making up excuses of why I’m here and you are there, listen up. I grew up in the suburbs of Vancouver, Canada with an extroverted type A older sister (who is crazy smart) and parents who were young and building their careers from the ground up, determined to create a better childhood experience for us, their only fear was that I wouldn’t have a steady job even if that meant pushing me on a different path than I had planned for myself.

I struggled my way through school not being able to conform to the rigid school system. There were conversations of holding me back a year, endless tutors which all resulted in just getting by while the shame of not being smart or good enough built. After grade school the pressure of “what I was going to do with my life” was coming from all angles, all I knew is I wanted a meaningful purpose and freedom.

This was a 10-year wyld ride of failed college classes, running away to travel, serving in a restaurant, making money, spending it, partying and seeking something that was unclear but felt like it was missing from my inner self. When I was 25 I decided to hit the books and do it as fast as possible, graduating with a Business Management Diploma in 2 years. Post grad still had no clue what I wanted to do so naturally I took off travelling again, upon our return I launched an accessory line that was successful but didn’t fill that void I had always felt, a year and a bit later I kicked off another wyld ride launching a new business in 5-monhts, Woash Wellness, which shortly after inspired this wyld idea you have stumbled upon.

The Wyld Mentorship

Wyld came to be during the first year of launching my second business between my own journey of seeking endless guidance and advice from the people who had already done it to the countless emails, DM’s and messages I received asking how I did it- I knew there was something valuable to be shared with my community.

It began in 2019 about 10-months into launching my second business- I created a simplified, hands-on, experience based 10-step program from my hundreds of documents filled with notes that I took while launching my business from; courses, books, podcasts, consultants, professionals and mentors. 

At that time I sat there, now out of the thick of it and reflecting back on how overwhelming, daunting and unknown the whole concept was and realized it really wasn’t that complex, I wanted to simplify the process for those seeking my advice in my community. They would often ask how I did it in 5-months, where to start, what does year one look like, how to pitch your product or service and what on earth should they be doing.

Each step was packed with the foundational goods of building a business leaving out the useless fluff and the stuff that didn’t actually work. Since then my 1:1 mentorship has evolved into this digital roadmap that can now give other entrepreneurs, like you who felt exactly like me- lost, overwhelmed, determined, resourceful, frustrated, often defeated the resources to achieve their wyld dreams. 

I’m determined to help you discover your inner brilliance, as I was not so long ago, you, sitting there lacking confidence, filled with self doubt, continuously second guessing myself but completely determined and ready.  The things you will discover about yourself along this wyld ride will exceed all of your assumptions, I promise you, you will blow your own mind at how creative, resourceful, determined and smart you are.

I’m ready. Are you ready to join me on this wyld ride?

What is the Wyld Method

The wyld method is a unique experienced based 10-step program that consists of the 10 major aspects crucial to creating a solid foundation for any type of business that will ensure a successful launch and sustain the business' future growth. Each aspect consists of a series of probing questions, tools and resources to confidently complete the checklist and be one major milestone closer to meeting your goal! 

On top of pushing your limits professionally, mentally and often emotionally I also noticed one key element among all successful businesses, "self-discovery." With out discovering our inner selves and taking care of our needs we are unable to support the growth of our business. I have strategically included a variety of weekly 'Self Challenges' to push you outside of your comfort zone to only begin exploring what you are so incredibly capable of.

After completing my unique experienced based program you will have clarity and a solid foundation to grow your business for the coming years with confidence and ease.  

The 10-Steps

Below you will find a brief overview of what each step entails and the general idea of what you will accomplish by participating in the Wyld Method. Your current situation, dedicated time, which package you choose, your specific goal and business concept will determine the timeframe. I aim to have you complete 2 – 3 exercises per month, however there are many moving parts to building a business and often you will be working on aspects of specific exercises simultaneously to ensure you reach your goal on time.

Each exercise consists of a series of probing questions, the “how-to” to complete specific tasks, unique tools I wish I knew when I was launching, a list of necessary resources, a checklist and a self-challenge.  Along side all of that we will participate in a weekly 1-hour meeting to discuss your progress, hurdles or road blocks you have encountered and you will have 24-hour e-mail support.

Step 1: Business Clarity

During this step we will dive deep into your concept, get clear on what makes the heart of your business beat, what your ‘why’ is, get a good understanding of your industry and analyze a few of your competitors.

Step 2: Business Offerings

During this step we will dive deep into your product or service offereing(s), get a good grasp of your vision and breakdown all the much-needed pieces. At this time is will be your responsibility to begin the process of creating, sourcing and developing your product or service offerings, this project will simultaneously be happening with everything else, I will be there to support you the whole way to help get your products complete and ready for launch day. Expect costs to occur during this stage as developing a product or service will cost money and vastly ranges depending on the unique offering and your expertise in the area.

Step 3: Target Market

During this step we will create your ideal customer avatar, gain clarity on who your target market is and get a good sense of how to present your brand to them.

Step 4: Business Testing

During this step we will test your business idea through a method that best suits your business at this time. This will give you great insight into your target markets head and how they will interact with your offering. You will also be able to make any adjustments needed in order to better serve your customers without kicking yourself months later wishing you knew that in the beginning.

Step 5: Business Pre-requisites

During this step we will inquire and begin the steps of actually becoming a real legal company! A few of these steps cost money so be prepared to have a few business costs coming your way. The cost will depend on which type of business you are becoming and any legal requirements you will need to apply for. The range is quite wide from $300 - $1500 depending on the specifics.

Step 6: Business Identity

During this step we will dive into who your brand is and how you will show up in the world. We will look at your brand personality, aesthetic, experience, feel and what the overall marketing vision will look like.

Step 7: Business First Impression 1.0

During this step we will be curating your virtual first impression by taking a deep look at your business and brand (the previous exercises) and crafting how we can then translate this into your website, copy, social platforms and digital content. I will also give you useful tools that will make this portion of your business easier and cheaper.

Step 8: Business First Impression 2.0

During this step we will be curating your in-person first impressions by taking a deep look into your business and brand (the previous exercises) and crafting an elevator pitch, we’ll discuss the craft of networking and how to approach and promote your brand to potential customers.

Step 9: Business Foot Print

During this step we will create a marketing strategy for your business that will help you make a splash during your launch. We will create specific marketing tactics to get your business noticed and in front of your target market.

Step 10: Business Essentials

During this last step we will go over the structure of your business and ensure everything that is needed for a successful launch is in place and ready to go so you feel good and grounded as you present your new business to the world! I will also give you a list of tips, tricks, tools and resources that I found incredibly useful that I wish I had implemented sooner in my business.


This mentorship is for you if: 

  • Have always dreamed about becoming an entrepreneur and owning your own business
  • Are currently tired of your current job / career and want to pivot into starting your own business
  • Have an idea that you know people need, would love and benefit from
  • Have a passion project that you want the world to see but are unsure how to bring it to life
  • If your to-do’s for your side-hustle keep getting pushed to the bottom of the list
  • Keep telling yourself, “tomorrow I will start” or “I have no time”
  • Have no idea where to begin
  • Have a notebook full of ideas and can’t decide which one to pursue
  • Need to be held accountable and could benefit from a little pressure
  • Work best with structure and tools to keep you on track
  • Have a laundry list of pressing questions you need answered
  • Feel like you have no one to turn to when the ebbs and flows of entrepreneurship start to weigh on you
  • Feel like no one understands what you are going through
  • If the 9-5 isn’t for you
  • You crave freedom financially and creatively
  • Are ready and willing to put in the time and hard work it takes to be an entrepreneur
  • Are ready to make your first investment into making your business a reality

This mentorship is not for you if:

  • You are not ready to fully commit
  • You are not willing to dedicate time to this process
  • You are not ready to show up when times get tough
  • You have one foot in and one foot out
  • You are not willing to be resourceful and step outside your comfort zone
  • You are not ready to fully leap into entrepreneurship
  • Adding an additional work load to your current lifestyle

What you will get out of this mentorship

Whether you need a list of pressing questions answered to get you over that hump, a push to get you going and build momentum or a support system to hold you accountable until the check list is complete, I will be there to hold space for you and keep you moving forward. I’ve been through each of those scenarios plus that overwhelming feeling you are probably faced with right now. I will help you bring your business from that idea in your notebook or which ever stage you are currently at into reality. We will create clarity and purpose amongst all the chaos by creating a structure that suits your lifestyle, holds you accountable and makes your unique goal a reality. You will have access to all of my do’s, don’ts, wish I had’s and list of top resources.

I will be with you, cheering you on and seeing you through this wyld ride until you reach your goal! 

Mentorship Packages

I offer three different options depending on your needs, where you are at within your process and your specific goals. Each mentorship option includes (excluding the One Timer) access to the 10-step program, a weekly 1-hour one-on-one call and a customized 'Self Challenge.' During our weekly meetings we will address your progress, questions, concerns any hurdles you may have came to, build strategies and often celebrate each milestone completion. You will also have continuous e-mail support from me as you work through the program. 


ONE TIMER                                                                                  Hourly rate $ 150.00

Perfect for you if:

  • You are curious to know if the entrepreneur life is for you
  • You have a batch of questions you’d like answered
  • You are wanting to know the good, bad and ugly without any BS
  • You are needing advice on a specific topic or how to get over that hump


  • A one hour session via Zoom to answer any questions you may have
  • Access to any resources I have that will suit your current needs


THE PUSH                                                                                    Twelve-week $2,400

The Push is a 12-week mentorship, which includes twelve 1-hour virtual sessions via Zoom, each session is 1-hour per week.

Perfect for you if:

  • Completely overwhelmed with your thoughts and where to begin
  • Need a push to get you started and well into planning phase
  • Need structure and tools to get you started and build momentum
  • Need clarity on your idea
  • Need to organize and create actionable steps of the never ending to-do list in your head


  • Full access to the 10-step program
  • Twelve one-hour one-on-one virtual sessions via Zoom
  • One weekly self challenge to push you personally outside your comfort zone
  • Access to all of my resources that you may need during your current phase
  • We will create a timeline based on your 12-week goal with actionable steps that suits your current schedule
  • Use exercises to create clarity within your business, identify and prioritize what needs to be done
  • Dive deep into your idea- who, what, why
  • Build a solid foundation that supports your goal
  • I will hold you accountable for the weekly steps to ensure you are moving towards your goal
  • Be your greatest supporter, sound board, fresh perspective and confirmation when you are second guessing yourself but we both know you know the answer!


THE LEAP                                                                      Starting at 24-weeks $4,800+

The Leap is a custom mentorship beginning at 24-weeks. Depending on your unique situation we can customize a timeframe to suit your needs with additional cost. Each week we will have a 1-hour session via Zoom.

Perfect for you if:

  • You want to be held accountable every step of the way
  • Need guidance and advice along the way
  • Have minimal support or relatable community
  • Are completely overwhelmed with the entire process
  • Need structure and accountability to see this through
  • Work best under pressure with deadlines


  • Full access to the 10-step program
  • 24+ one-hour one-on-one virtual sessions via Zoom
  • One weekly self challenge to push you personally outside your comfort zone
  • Access to all of my resources that you will need to bring your idea to life
  • Create an overview of every aspect needed to launch your business
  • Identify and prioritize key aspects that are crucial to a successful launch
  • Build a timeframe with actionable steps from idea phase to launch day
  • Dive deep into your idea- who, what, why
  • Work through tools and exercises to meet major milestones
  • Organize the endless to-do’s to make them bite sized and achievable
  • Build a solid foundation that supports your goal
  • I will hold you accountable for the weekly steps to ensure you are moving towards your goal
  • Be your greatest supporter, sound board, fresh perspective and confirmation when you are second guessing yourself but we both know you know the answer!


Payment Options:

A 20% deposit is required upon acceptance of a mentorship program (excluding the One-Timer, full payment is due prior to session) with the remainder due in full prior to the kick-off of Mentorship. Payment can be made via credit card or e-transfer. Payment plans are available upon request subject to a 10% fee.


If you are ready to take the leap please fill out the application form here so we can get the ball rolling! If you have a few pressing questions, want to know more and see if we'd be a good fit please 
book your free 30-minute consult call.
I look forward to supporting your leap into entrepreneurship!